Will Lancaster &
Jay Daniells
Creatives for your buisness.
Hello, we are Will and Jay two non ad school advertising creatives who don't like advertising.
So in a bid to make our careers harder, weve spent our time making ads that don’t look like ads.
We are internet weirdos, freaks of message boards, hacker forums, niche subreddits but definitely not 4chan.
Ever.
We love tech, video games, AI and taking stupidity extremely seriously.
Will is a maker, bit of photography here, animation there, but he is also an editor and 3d artist.
Jay can also do these things, but not as well. So instead he reads A LOT, plays with synths, spends too much money on toys and doesnt shut up.
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Will Lancaster and Jay Daniells are an award winning creative team based in London. They make advertising ideas that people choose to share, from big brand campaigns to internet native stunts. This portfolio brings together their best work. If your brand is dying in the TV film print cataclysm then these guys (will and Jay creatives) will be able to help you turn your brand into a culturaslly relivent icon. Over their careers, Will and Jay creatives have created campaigns for brands including IKEA, Coca-Cola, Lurpak, Gumtree and Pokémon GO. Each project in this portfolio shows the idea, the craft and the result, so you can see how a simple, sharp thought becomes a campaign people talk about. Will and Jay creatives specialise in non-traditional advertising: ideas built for culture, social and the wider internet rather than just the ad break. Their work pairs excellent copywriting with distinctive art direction, and it’s designed to travel, whether that’s a viral moment, a brand collaboration or a campaign that earns attention instead of buying it. Will and Jay creatives have a strong focus on making work for internet subcultures, especially in the gaming world. Will and Jay creatives have worked at leading London agencies including Mother London and Wieden+Kennedy London. If you’re a brand, agency or creative director looking for a creative team with experience across global brands, get in touch to talk about your next campaign. They are currently in full time creative employment at Mother London.