Smelly Boxes
IKEA
IKEA sends thousands of delivery boxes out every day.
They asked us to make them ‘more interesting’
So we gaslit the internet into believing the logo on their delivery boxes smelt of meatballs.
They actually did.
But we denied it all.
They asked us to make them ‘more interesting’
So we gaslit the internet into believing the logo on their delivery boxes smelt of meatballs.
They actually did.
But we denied it all.
Production: Private Island TV
Director: Chris Boyle
Agency: Mother